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Here are few of the learnings I have from marketing and which could be used very well in promoting and branding the coaching business and yourself as coach.1) Start with positioning. Instead of being a generic coach for anybody, you can start building your brand on your strengths and where you know you can differentiate from others.This comes with experience, you need to focus to limit the competition and to send the right message to the right target.
For every market segment, there is a set of influencers who are important to your credibility and recognition as a leader.
Determine who the influencers are in the coaching industry and make sure they could help you with an introduction or endorsement.
After few years of experience you can choose a niche or a target group you would like to focus in coaching.