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It serves two main functions: * Providing the reader with context and an overall understanding of the subject before they begin reading the detailed components of your document.* Giving busy executive-level readers, who might not have time to read the entire document, a synopsis that explains all of the main points succinctly.Introduction Every section in a business document should begin with an introduction.
End this section with a clear, memorable sentence explaining your project, its purpose, and the benefits it offers to potential customers and investors.
Hub Spot Tip: Though the content of your document might be complex, keep your writing simple and structured.
Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed.
Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help do the following.
I know that seems like a lot, and that's why it's so important you get it right.
The Executive Summary is often the make-or-break section of your business plan.
An Executive Summary should not exceed one or two pages.
The paragraphs should mirror the structure of your document, providing a concise explanation of the important points in each section.
This is basically a written version of the “elevator pitch” that you might use to attract investors at a networking event. Hub Spot Tip: There is a lot to say about your product/service, but you will need to be succinct here.
Stick to the most important points only and wait to expound on them in the appropriate sections in your document.