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Many agents also act as the first point of contact should a claim arise.Due to the nature of the business, many insurance agents are their clients’ most trusted advisors.As an independent agent, you can freely sell insurance products offered by many different carriers. It’s your job to analyze the information you’ve collected to determine which companies will write the policy.
As a captive agent, you’ll also often be the first person a client sees or talks to after a loss.
As an independent, you have the advantage of focusing on the lines of business that fulfill you the most.
Captive agencies sign a contract to represent and write insurance for one company (e.g. You are still the pre-underwriter, but you only have one set of underwriting guidelines to memorize and adhere to.
While price is important to the client, the level of service they receive from their agent is what keeps them there, even when premiums rise.
If a customer forgets to pay their premium and the policy is about to cancel, your staff will pick up the phone and remind them.