Once you have one, your vision statement will have a huge influence on decision making and the way you allocate resources.
Here is a collection of sample vision statements for you to browse through.
Obviously, though, a vision statement doesn't absolutely need one.
Bata Shoes - To grow as a dynamic, innovative and market driven domestic manufacturer and distributor, with footwear as our core business, while maintaining a commitment to the country, culture and environment in which we operate.
As The Marketing Blender puts it, "Your vision statement should be an audacious dream of a future reality based on the work you do.... A vision statement may apply to an entire company or to a single division of that company.
Whether for all or part of an organization, the vision statement answers the question, "Where do we want to go?A vision statement is sometimes called a picture of your company in the future but it’s so much more than that.Your vision statement is your inspiration, the framework for all your strategic planning.The purpose of the mission statement is to tell the world what you do and how you do it, every day.The vision statement is the dream; the mission statement is the intended reality.A mission statement helps you plan your business effectively.It provides the destination for your journey to business success." Don’t confuse a vision statement with a road map for your small business's future success; it's not.What Bill Gates envisioned when he first started Microsoft was a personal computer in every home and business, not a series of steps for making that happen.One of Elon Musk's visions is that humankind will be able to travel to Mars and live there.While his company Space X designs and launches spacecraft intended to eventually make that happen, the spacecraft designs are not part of the vision statement. Musk did not have to have already have designed a craft before he chose to focus on the idea of travel to Mars; Mr Gates did not have to include how his company was going to market and deliver a computer to every home when he created his vision.