I will go into movies as an actor, producer and eventually director. By 32, I will have been invited to the White House.By the time I am 30 I will have starred in first movie and I will be a millionaire...... Attributed to Arnold Schwarzenegger who was elected Governor of the State of California in 2003.
Its systems are distinguished by a sophisticated operating system, which permits use without trained data-processing personnel.
Our mission is to enhance our customers' business by providing the very highest quality products and services possible.
This then leads to strategy development covering the following issues discussed in more detail below: for the business.
This should be presented as a pen picture of the business in three or more years time in terms of its likely physical appearance, size, activities, structure, scale offerings etc.
A statement along these lines indicates what the business is about and is infinitely clearer than saying, for instance, "we're in electronics" or worse still, "we are in business to make money" (assuming that the business is not a mint ! Also, some people confuse mission statements with value statements (see below) - the former should be very hard-nosed while the latter can deal with 'softer' issues surrounding the business. designs, develops, assembles and markets systems for data base management.
These systems integrate its proprietary operating system software with hardware supplied by major manufacturers, and are sold to small, medium and large-sized companies for a range of business applications.The former is likely to be a (very) short document whereas a business plan is usually a much more substantial and detailed document.A strategic plan can provide the foundation and frame work for a business plan.A sound plan should: For inspiration (and a few smiles), have a look at some of the quotations and examples of bad advice included in other pages!A strategic plan should not be confused with a business plan.A variety of processes will be established, both at a laboratory and production level ......as well as the development and manufacture of special processing and test equipment required to carry out these processes. Principal customers for these products are expected to be the manufacturers of advanced electronic systems .....If planning for a startup, base the mission statement on the business as it would be once operational - be realistic and practical rather than aspirational.For example, "to design, develop, manufacture and market specific product lines for sale on the basis of certain features to meet the identified needs of specified customer groups via certain distribution channels in particular geographic areas".The former should be visionary, conceptual and directional in contrast to an operational plan which is likely to be shorter term, tactical, focused, implementable and measurable.As an example, compare the process of planning a vacation (where, when, duration, budget, who goes, how travel are all strategic issues) with the final preparations (tasks, deadlines, funding, weather, packing, transport and so on are all operational matters).