Many young people spend most of their time on the social networks such as Facebook and Twitter.
These individuals do not read literature books at all, in time without practice the subtle art of proper spelling slowly dies.
Or consider Fair & Lovely cream ad produced by Lowe, where the parents are worried about their dark skinned girl and express their frustration of having a son to take care of them.
The girl eventually gains fair complexion by using the cream and becomes professionally successful.
The invasion of social media seems like a virus to the old generation, sadly, it is a phenomenon that is here to stay as the new generation is being born to computer era.
The rise in popularity of the social media networks has raised concerns over the literacy and writing abilities of the young generation due to their frequent use of abbreviations, acronyms and emoticons.A lot has been said about effects of social media on the writing skills of young people.Some believe that the social media has a positive effect on the way the young people write.Experts have had heated arguments on the impacts of the rapid rise of social media networks, especially Facebook which has over 500million subscribers and twitter which has around 200million subscribers (Biagi, 2012).Facebook posts and twitter tweets are not the best of literature that the young generation indulges in, the acronyms and abbreviations that are used make the language they post or the tweet is written in look like a foreign language. The advertising has deep impact into the minds of the viewers especially among the children.Hence the ad makers must be aware of the social consequences of the ads.Some other ads unnecessarily use female models and sexually explicit scenes like Euro briefs or Aristocrat apple juice ads, which create unhealthy impression among the minors.Some advertisements show precocious children advising their parents on various issues.Consider Chabaaza ad where a little boy peers into the tonsil and epiglottis of a man until he (the child) is so pleased with what he finds that he suggests that the man give his Chabaaza to his father too.Just visualising this scene in your home; doesn’t it seem irritating to you?