profitability, overhead costs, etc.) and other may yet be defined in numbers per time period (i.e. You should have one performance measure for each of your strategies.
Below are some examples of Annual Goals including Objectives, Strategies and Performance Measures.
You may choose to define yearly, quarterly or monthly goals.
Or you may choose to define two different timeframes for your goals such as five year goals and annual goals, or annual goals and quarterly goals.
This is where you provide a specific list of actions which need to be accomplished.
It is important that these are realistic and measureable because you're going to be held to these.
This not only helps you to define your goal by starting with a broad idea such as Branding and then further defining it but also to assign it to the appropriate resources within the company.
Some examples are: In this template we define the goals as annual goals; however, you can choose any time period which suits your needs.
The objective should be written in a few sentences or a short paragraph.
Your objective should be specific, measurable, attainable, realistic and time specific.