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There is nothing wrong with using your plan to get back on track or to make sure you're still on course."The biggest mistake people make is [that] they prepare the document, and then put it in a drawer and never look at it again. Finally, remember that you should revisit your business plan as your company grows.
"Too many companies treat it as a confidential document to be kept away from the 'prying eyes' of the rank-and-file employees.
I believe the business plan should be shared, discussed and amended where appropriate, through an open loop of feedback and insights." The more people who are involved, the more ideas you can circulate around the company, Cohen said.
John Mullins, associate professor at London Business School and author of “The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up, 5th ed." (FT Publishing, 2017). talk with prospective customers, suppliers and others in your industry." Even after you embark on your business endeavour, you want to ensure you're attracting and retaining customers before asking for capital, Mullins added.
"Raising money too soon is a distraction, and has big downsides …
However, what's written should be specific enough to cover all areas of concern.
Cohen advised starting your plan, with a SWOT analysis, which stands for strengths, weaknesses, opportunities and threats.
Create an executive summary describing the industry you wish to succeed in, and how and why you intend on doing so.
Then, list your company's strengths and weaknesses, opportunities for growth, and any threats that might hinder the achievement of those goals.
Based on advice from our expert sources, here are a few specific dos and don'ts to consider while formulating your plan.
It's tempting to dive into your business after reading success stories of similar companies.