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Accordingly, SWOT can be a powerful aid for senior level management to develop appropriate strategy for the business.As a strategic analytical tool, SWOT analysis has some weaknesses as well.
Alternatively, if you are conducting SWOT analysis of a multinational enterprise, company annual report is usually the most comprehensive source of the relevant information.
Note that annual reports highlight information about strengths of the business within the first few pages and you cannot find information about weaknesses of a company in its annual report for obvious reasons.
It means businesses can only react to opportunities and threats and they do not have any means to influence opportunities and threats.
Strengths: attributes, characteristics and factors that give competitive advantage to the business.
SWOT analysis can be used at organizational and personal levels.
As it is illustrated below, strengths and weaknesses are internal, i.e.
Choosing your employer as a case study can be a good strategy if you have an access to detailed relevant information.
Please note that only descriptive information would not suffice and you will have to justify your arguments by referring to relevant quantitative data.
The list of major opportunities for a business may include new product development, finding new customer segments for existing products, opportunities for further cost reductions thanks to creativity and technological innovations and others.
Threats: unfavorable situations and factors that could create problems for the business compromising its competitive advantage to a certain extent.